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To kick off the summer soccer season, Walmart teamed up with legendary striker Luis Suárez as he transitions from the pitch to the living room. In the episodic series, The Rise of a Fan, Walmart and a group of watch party experts, including culinary influencer QCP, help Suárez master the art of cheering, snacking, and hosting without breaking the bank.
From tackling the press conference where he officially "signs" with the retail brand to facing off against a charcuterie board to create the legendary "Salamini Suárez," the campaign follows his journey toward hosting the ultimate finale viewing event. Proving that match day is about the traditions and energy shared with family and friends, the first two episodes are officially live, with more dropping later this summer.
