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The brief was simple: show off the iPhone 17 Pro on Verizon’s 5G like it’s the main character. The twist? Let two icons think they are.
Enter Kevin Hart and Maluma. Two wildly different flavors of charisma. One shared delusion. Both convinced the world’s reacting to them, when really, it's the phone that’s getting all of the attention.
In the English-language spot, Kevin Hart is certain the crowd can’t get enough of him. Every look, every gasp? He soaks it in. Meanwhile, his iPhone 17 Pro, powered by Verizon 5G, is quietly doing all the jaw-dropping.
Then comes the Spanish-language counterpart. Maluma glides through a crowd racking up effortless “Uffs”—Latin America’s universal reaction to something (or someone) drop-dead impressive. He barely says a word. The phone says enough.
Two different worlds. One shared punchline: it’s not the fame, it’s the phone.
In both films, Verizon reframes connection—not as a utility, but as an aura.
