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Introducing The Nuevolution Project, a platform that blurred the lines between culture and commerce, inviting Hispanic makers from home, apparel and beauty to be part of a new product line focused on preserving old traditions with a modern spin of Latinidad.
The campaign featured two Makers of Más bringing Hispanic traditions into the future. Ceramicist Roberto Lugo designed a new apparel and home product line showcasing bespoke patterns that include visuals that represent his upbringing in Philadelphia and his Puerto Rican heritage. Wish Me Luck designed a new apparel line under the concept “dreamers from the motherland” sharing the message that you can achieve your dreams no matter where you come from.
The collection and campaign launched during Hispanic Heritage Month but with a year-round mission to spotlight Latino creators, creating a never-ending platform for an endlessly renewing culture.
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