The climate crisis has become humanity's greatest challenge to date and can't be fought by only one person, one company, or even one industry alone. It’s a challenge for the entire business world to take on. Enter The Climate Pledge: a consortium of over 200 businesses from almost every industry to fight climate change with real results. Our latest work for them and Amazon, the co-founder, is the campaign "Challenge Accepted."
The first piece of the campaign kicked off in the beginning of July with a film featuring kids from all over the world who challenge CEOs to do something for the planet and their future.
The film was followed by a 360 campaign in September for Climate Week NYC. Climate Week included a GMA integration and a Times Square takeover for The Climate Pledge. All with a simple idea: when businesses come together to fight for the climate, they can change the world.