Businesses can change the world by coming together to fight for the climate.

The Climate Pledge

Challenge Accepted

The Climate Pledge
Sep 2021
Challenge Accepted
Brand
Purpose

The climate crisis has become humanity's greatest challenge to date and can't be fought by only one person, one company, or even one industry alone. It’s a challenge for the entire business world to take on. Enter The Climate Pledge: a consortium of over 200 businesses from almost every industry to fight climate change with real results. Our latest work for them and Amazon, the co-founder, is the campaign "Challenge Accepted."

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The first piece of the campaign kicked off in the beginning of July with a film featuring kids from all over the world who challenge CEOs to do something for the planet and their future.

The film was followed by a 360 campaign in September for Climate Week NYC. Climate Week included a GMA integration and a Times Square takeover for The Climate Pledge. All with a simple idea: when businesses come together to fight for the climate, they can change the world.

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The Results

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