Who will save the OREOs?

OREO Doomsday Vault

Who will save the OREOs?

OREO
Nov 2020
OREO Doomsday Vault
Social

Alerted by a concerned fan on Twitter, OREO is on a mission to save the OREO cookie from the impact of Asteroid 2018VP1 on November 2 by building the Global OREO Vault in the permafrost region—Svalbard, Norway.

No items found.

This cross-agency, integrated campaign jumps on a world event by playfully creating social buzz and taking swift and measured action to protect OREO cookies at any length, all while inviting fans and other brands to get in on the fun.

No items found.

No items found.

The Results

93.2MM

Impressions

3.94MM

Organic social engagements

416

Media placements

No previous items.
No more items.