Change language:
Alerted by a concerned fan on Twitter, OREO is on a mission to save the OREO cookie from the impact of Asteroid 2018VP1 on November 2 by building the Global OREO Vault in the permafrost region—Svalbard, Norway.
This cross-agency, integrated campaign jumps on a world event by playfully creating social buzz and taking swift and measured action to protect OREO cookies at any length, all while inviting fans and other brands to get in on the fun.
Impressions
Organic social engagements
Media placements
