In Latin America, the recession and lack of creative jobs have forced artists to take unfulfilling day jobs in order to support their passions. Being defined by these jobs instead of what they love - is a real drag.
“This is my job, not what I do.” We created a campaign celebrating the sacrifices we make to support our art, and firmly established Converse as the ally and voice for the young artists of Latin America.
"This initiative was a big effort to tap into a universal insight and tension around what creatives from all disciplines need to go through to become who they want to be." – Andres Kiger, VP Converse Latin American Marketing
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