We put a new shine on dirty work.

Converse

Who I Am /Lo Que Soy

Converse
Jan 2018
Who I Am
Brand

In Latin America, the recession and lack of creative jobs have forced artists to take unfulfilling day jobs in order to support their passions.  Being defined by these jobs instead of what they love - is a real drag.

“This is my job, not what I do.”  We created a campaign celebrating the sacrifices we make to support our art, and firmly established Converse as the ally and voice for the young artists of Latin America.

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"This initiative was a big effort to tap into a universal insight and tension around what creatives from all disciplines need to go through to become who they want to be." – Andres Kiger, VP Converse Latin American Marketing

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The Results

21m

social engagements

66k

new page likes on Facebook

96%

interaction rate with our Spotify experience

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