Driving is more than going from point A to B.

Volkswagen

Joy is a State of Drive

Volkswagen
Sep 2021
Joy is a State of Drive
Brand

At the heart of our first two campaigns for Volkswagen is the idea of finding joy in the everyday.

These two campaigns span the US Hispanic Market, as we’re the US Hispanic Agency of Record, in addition to the one for the general market.

For the general market, the first two spots in the campaign, “Drive” and “Road is Home,” are all about the joy of driving. About how driving is so much more than going from point A to B, but about what happens in between—the songs you sing, the friends you bring, and the moments of peace, fun and joy.

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The US Hispanic campaign included three spots, “Time to Move,” “How to Move” and “Mood Indicator.” The spots celebrate movement and individuality. They’re about the simple joys and freedom you can feel when you drive, just like the feeling of a kid who dances without judgement or fear.

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The Results

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