Soulmates

Finca Las Moras

Soulmates

Alma Mora
Nov 2016
Soulmates
Brand

We needed Alma Mora to stand out as unique and distinct from other wines. While talking to consumers, we discovered how intimate an experience they felt it was to share wine. As such, we decided to turn the category on its head and focus on the people who drink wine, and their experiences.

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The Results

#1

Highest Selling Wine in Its Segment

12%

Market Share after 7 years

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