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Twenty-five years after making television history, the iconic cast of Yo soy Betty, la fea is back together and this time, they’re tackling the drama of complicated mobile plans. To launch Verizon’s new "Simplicity Plan," our campaign brings Betty, Armando, and Patricia into a whole new era. In the new spot, Betty sabe que Verizon cambió las reglas, the beloved characters try to figure out complex phone service, only to find that Verizon has completely rewritten the rules by eliminating activation and upgrade fees. It’s a multi-generational cultural reunion built to prove that staying connected doesn't have to be complicated.
