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We created this campaign in partnership with Powell’s Books— the world’s largest independent bookstore — to encourage more people to read through the medium of movies.
We’ve all seen countless movies made by others, but this campaign invites people to take part in the creative act of making a movie in their own minds. Because when you read a book, you’re the one who brings it to life—you dream up the cast, the set, and so much more.
“When we read, we all imagine the story in our own way. There’s something truly special about bringing those stories to life in a way that feels unique to each reader.” — Jeremy Solly CMO, Powell's Books
The campaign ran across cinema, newspapers, DOOH, pre-roll, and digital banners.
To make it truly open for all, we also made a custom website which, using AI, allowed anyone to get their own personalized movie credits based on six classic novels.
