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The world moves fast, and our senses often get left behind. Bath & Body Works is changing that with a new creative platform: Come Back to Your Senses. It’s an open invitation to pause, breathe, and rediscover the world through the power of fragrance.
To kick off the movement, we brought a sensory "interruption" to the heart of the holiday season. On November 30, 2023, a 10-foot tall ‘Tis the Season candle appeared in NYC’s Herald Square—a towering, fragrant reminder for New Yorkers to stop and smell the pine amidst the city rush. This activation was followed by an installation in Florida and a series of additional pop-ups throughout 2024.
Beyond the physical installations, the campaign breathed life into a series of films designed to transform scent into a cinematic experience. By blending vivid visuals with evocative soundscapes, we invited everyone to step out of the grind and back into themselves.
