Your kids can’t eat your THINS if they can’t find them.

OREO Thins Protection Program

OREO Thins Protection Program

OREO
OREO Thins Protection Program
Social

Because they’re lighter and thinner, OREO Thins are the OREOs for grown-ups. And we want to keep it that way. Our limited-edition camo packs are disguised as Green Giant vegetables, a Ford owner’s manual, Hanes tee shirts, and a Better Homes & Gardens cookbook. So you can outsmart your kids while your OREO Thins remain in plain sight.

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The Results

93.2MM

Impressions

271

media placements

100%

of PR stories had a positive or neutral sentiment

40

different brands engaged with the campaign

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