Your kids can’t eat your THINS if they can’t find them.

Mondelez – OREO

OREO Thins Protection Program

Mondelez
Jul 2021
OREO Thins Protection Program
Social

Because they’re lighter and thinner, OREO Thins are the OREOs for grown-ups. And we want to keep it that way. Our limited-edition camo packs are disguised as Green Giant vegetables, a Ford owner’s manual, Hanes tee shirts, and a Better Homes & Gardens cookbook. So you can outsmart your kids while your OREO Thins remain in plain sight.

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The Results

93.2MM

Impressions

271

media placements

100%

of PR stories had a positive or neutral sentiment

40

different brands engaged with the campaign

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