Five places you should visit with your loved one.

Ministry of Tourism of Argentina

5 Places

Ministry of Tourism of Argentina
Feb 2018
5 Places
Brand

We realized that almost all tourism-related communications have a common denominator: it’s about the destination, not the tourist.  Building on this insight, we knew we could promote Argentina for Argentineans as never before: focusing on the people and their experiences. As such, we created a campaign that highlighted peoples’ experiences across all of the magical places in the country.

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The Results

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