About Us

Creative thinkers united around the right idea.

Our Mission

To build community, for brands, with the right ideas.  

Our Name

Our name is the idea behind everything we do. It’s a simple reminder of who we are and what we value. When we started we saw ourselves as a group of people more than an agency. People who believed in ideas and each other. This is what we keep front and center. And up on a neon sign.

Our Recognition

Our work has been recognized by many of our industry’s most prestigious award shows, earning us, among others, 11 Grand Prix.

We’ve been honored in Ad Age’s A-List 8 of the last 10 years, most recently in 2022. In 2022 we were also included in Fast Company’s Most Innovative Companies in Advertising List. In 2019, we were named one of Ad Age’s “Best Places to Work,” and we were listed as one of the world’s “Fastest Growing Agencies” by Adweek. We were also recognized as one of the “Top 25 Agencies of the Last 50 Years” by Campaign.

Our Commitment to DE&I

We’re a community that’s inherently diverse. Over 75% of our people self-identify as diverse, and together we represent more than 30 nationalities. We continue to double down on DE&I in our actions, including evolving our hiring practices, partnering with leaders in the space, committing to ongoing internal growth and training, forming an in-house Equity council (with representation from each of our offices) that serves as an internal advocate for representation, and more. These steps help ensure that our work, both behind the camera and within frame, is inclusive, and that we’re the agency that any community, or individual, can feel connected to.

30+

nationalities represented

75%+

self-identify as diverse

Our Partners

American Advertising Federation (AAF), Multicultural Advertising Intern Program (MAIP), T. Howard Foundation, One School, and Verizon AdFellows are all partners we’re proud to work with across our community.

Our Leadership

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CEO

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Luis Montero

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Founder, Chief Idea Officer

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Joaquín Mollá

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President

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Marci Miller

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EVP, Chief Strategy Officer

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Lee Maicon

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EVP, Head of Production

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Laurie Malaga

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SVP, Managing Director, LATAM

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Julieta Rey

Plural


Originally started as the community's post-production studio, The Makers Lab, Plural is now an independent company.  

Plural is not a traditional production company, it’s a doer’s hub. An eclectic team of doers with diverse backgrounds and a single mindset: to innovate and produce content at the speed of culture, making ideas better through execution. Plural embraces collaboration and adaptability, believing in the plurality of thinking and talent, and that there is no singular way of doing things.

Learn more