About Us

We are the creative partner for the new mainstream.

We grow brands through culturally honest and breakthrough creativity.

Our Ambition

Work with the right people.
Find the right idea.
Craft it like no other.

Our Name

Our name is the idea behind everything we do. It’s a simple reminder of who we are and what we value. When we started we saw ourselves as a group of people more than an agency. People who believed in ideas and each other. This is what we keep front and center. And up on a neon sign.

Our Recognition

Our work has been recognized by many of our industry’s most prestigious award shows, earning us, among others, 11 Grand Prix.

We’ve been honored in Ad Age’s A-List 8 of the last 10 years, most recently in 2022. In 2022 we were also included in Fast Company’s Most Innovative Companies in Advertising List. In 2019, we were named one of Ad Age’s “Best Places to Work,” and we were listed as one of the world’s “Fastest Growing Agencies” by Adweek. We were also recognized as one of the “Top 25 Agencies of the Last 50 Years” by Campaign.

Our awards logos from 2012 to 2024.Our agency recognition: 2023 Adweek Multicultural Agency of the Year; 2022 AdAge A-List & Creativity Awards, Standout Agency; 2022 Fast Company Most Innovative Companies; 2022 The Drum Awards, Top 10 Most-Awarded US Agency; 2020 AdAge A-List & Creativity Awards, Multicultural Agency of the Year; 2019 Adweek 100 Fastest Growing Agencies; 2018 AdAge A-List & Creativity Awards, Multicultural Agency of the Year; 2017 Campaign U.S. Top 25 Agencies of the Last 50 Years; 2017 AdAge A-List; 2016 AdAge Multicultural Agency of the Year; 2015 AdAge Agency A-List; 2013 AdAge Agency A-List; 2012 AdAge Agency A-List 10 Agencies to WatchOur work has won awards from Cannes Lions, D&AD, The One Show, the Effie Awards, The Webby Awards, and the CLIO Awards.

Our Commitment to DE&I

We’re a community that’s inherently diverse. Over 75% of our people self-identify as diverse, and together we represent more than 30 nationalities. We continue to double down on DE&I in our actions, including evolving our hiring practices, partnering with leaders in the space, committing to ongoing internal growth and training, forming an in-house Equity council (with representation from each of our offices) that serves as an internal advocate for representation, and more. These steps help ensure that our work, both behind the camera and within frame, is inclusive, and that we’re the agency that any community, or individual, can feel connected to.


nationalities represented


self-identify as diverse

Our Partners

American Advertising Federation (AAF), Multicultural Advertising Intern Program (MAIP), T. Howard Foundation, One School, and Verizon AdFellows are all partners we’re proud to work with across our community.

Our Leadership

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Luis Montero

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Founder, Chief Creative Officer


Joaquín Mollá

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Marci Miller

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EVP, Chief Strategy Officer


Lee Maicon

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EVP, Head of Production


Laurie Malaga

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SVP, Managing Director, LATAM


Julieta Rey


Originally started as the community's post-production studio, The Makers Lab, Plural is now an independent company.  

Plural is not a traditional production company, it’s a doer’s hub. An eclectic team of doers with diverse backgrounds and a single mindset: to innovate and produce content at the speed of culture, making ideas better through execution. Plural embraces collaboration and adaptability, believing in the plurality of thinking and talent, and that there is no singular way of doing things.

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