We made Mexicans the envy of Americans.

Victoria

Greg the Mexican

Victoria
Apr 2016
Greg the Mexican
Brand
Social

Victoria is one of the first beers of Mexico and a symbol of being Mexican. We needed to create a message that connected old and new consumers in the US with the brand in a simple and relatable way.

We embodied both cultures in one character - a man who celebrates the coolness of being Mexican, through an American’s eyes.

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"We created the story of a group of Mexican friends, where one of them isn’t quite fully Mexican."

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