Where you put your money matters

The first account designed for climate action

Designed for Climate Action

Bank of the West
Jun 2020
Designed for Climate Action
Innovation
Purpose

Drowned out by other banks focused on a short list of offerings—convenience, services, and low fees—we tapped into a growing desire for brands that put principle alongside profit. But instead of a campaign or a stunt, we helped Bank of the West create, design and launch a first-of-its-kind checking account—putting sustainable finance directly into consumers’ wallets.

No items found.

“This account puts your money to work stopping climate change.” — Fast Company

1% for the Planet

The 1% for the Planet Account is the ultimate proof of the bank’s values. It gives back 1% of the account’s net revenue to the planet and helps consumers track their carbon impact right on the bank’s mobile app.

From day one, this account drove an interest in the bank that we literally couldn’t buy: the highest consideration levels the bank had ever seen.

“People are often eager to help fight climate change but unsure how to make a difference. With 1% for the Planet checking, customers can rest assured their money is never used to finance destructive activities, and 1% of their accounts’ revenue addresses climate change directly, at no cost to them.” - Ben Stuart, Bank of the West CMO

No items found.

No items found.

The Results

>45%

increase in consideration

>25%

new-to-bank checking account openings

$1.6mm

earned engagement

122mm

media impressions

No previous items.
No more items.