Reclaiming Summer For Millennials of All Cultures.

Corona Extra - The Beer of Summer

Dear Summer

Corona
Jun 2015
The Beer of Summer
Brand

Instead of the brand itself claiming that Corona is the official beer of summer, we turned to someone else to make the claim instead. Someone with a jealous grudge: Winter.

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"Winter recites an ode to Summer in Corona's delightful ads" - AdAge

Summer Break-Up

This time around, it's all about break-ups, where people part ways with those things that are holding them back from enjoying summer's delights.

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"The Corona spots are just what we need after those dreadful, cold months." - AdAge

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The Results

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