We promoted safety with fun instead of fear

Nutcase Helmets

Protecting Us Since Ever

Nutcase Helmets
Jan 2014
Protecting Us Since Ever
Brand

With a topic as important as bike safety, Nutcase needed to win hearts and minds with a more surprising and creative approach. So we created an imaginative print campaign that conveyed the importance of a helmet in a lighthearted and appealing way that differentiated Nutcase from all other bicycle helmet brands.

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"We decided to pay tribute to some of the most emblematic helmets in history, creating colorful characters and situations that conveyed the importance of the helmet in a lighthearted and fun way."

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The Results

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