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With a topic as important as bike safety, Nutcase needed to win hearts and minds with a more surprising and creative approach. So we created an imaginative print campaign that conveyed the importance of a helmet in a lighthearted and appealing way that differentiated Nutcase from all other bicycle helmet brands.
"We decided to pay tribute to some of the most emblematic helmets in history, creating colorful characters and situations that conveyed the importance of the helmet in a lighthearted and fun way."
