We gave beer brands a reality check.

Modelo Especial

The Real World

Modelo Especial
Mar 2015
The Real World
Brand

Our audience was the “show, don’t tell” crowd. They weren’t going to be moved by flash and bling and celebrities. They were people that prided themselves on their depth and steadiness of character. These were real guys living in a real world. And the inauthentic messaging and promises of the other beer brands just didn’t cut it.

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The Results

10%

increase in brand awareness after 6 months

9

point shift in "high quality" perception

6

months in market for the campaign to meet key KPIs

24%

increase in sales using pre-post tracking through IRI

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