The beauty of family dynamics.

Verizon Fios

Yelling

Verizon Fios
Dec 2017
Yelling
Brand
Social

This campaign showcases the relatable family dynamics of a home dealing with telecom issues. The commercial accurately captures the chaos and interests of the bicultural Hispanic-American family. Danny switches between English and Spanish throughout the spot as he talks to Gaten and shouts downstairs to his family that they should get the Fios network.

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"Yelling to communicate with one another in the Latino culture is not really a bad thing, so the spot uses humor to highlight this characteristic of the Latino culture."

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The Results

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