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This campaign showcases the relatable family dynamics of a home dealing with telecom issues. The commercial accurately captures the chaos and interests of the bicultural Hispanic-American family. Danny switches between English and Spanish throughout the spot as he talks to Gaten and shouts downstairs to his family that they should get the Fios network.
"Yelling to communicate with one another in the Latino culture is not really a bad thing, so the spot uses humor to highlight this characteristic of the Latino culture."
