In our first campaign for Porsche Latin America, we shined a light on Pedro Rodríguez, a Mexican Grand Prix motor racing driver. Porsche created a one-of-a-kind vehicle to commemorate the anniversary of his passing, and our film told the story of Pedro and his legacy with Porsche. The new car, the 911, follows the design of the classic Porsche 917 Pedro used to drive.
Porsche is all about dreams, and that’s what our work and Pedro Rodriguez’s life were all about. Many years ago, in Germany, Ferdinand Porsche dreamed about the type of car that he would love to drive. A few decades later, in Mexico City, a kid dreamed about being the first Mexican World Champion. Both chased their dreams until they turned them into a reality.