We captured an entire community on a single phone.

Verizon Wireless

Lo Mejor De Mi

Verizon Wireless
Jul 2016
Lo Mejor De Mi
Brand

US Hispanics are not just multicultural, they’re multifaceted. For this audience, it’s not just their heritage that determines who they are, rather it’s all of the different things they do and love that defines them.

Every day for a month, one Verizon phone was passed, hand to hand, across the US, capturing the diverse passions of US Hispanics, live on Facebook. That’s Lo Mejor De Mi.

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Lo Mejor De Mi is about showing cultural fluidity, not just flags and traditions.

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The Results

23m

views on Facebook

123m

online impressions

6%

engagement rate

2.11%

click-through rate

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